This portfolio presents a multidisciplinary body of work across brand identity, UI/UX, editorial design, real estate communication, rebranding, and experimental typography. Each project reflects a research-driven, concept-first approach—balancing strategic clarity with visual impact.
PORJECTS
Brand Identity.
IMPERIAL PAVILION is a brand identity project for a modern tea shop, blending Chinese cultural symbols with bold design for a new generation of tea lovers.
Real Estate Branding.
TIDEFOLK is a real estate branding project for a coastal townhouse community, blending painting-inspired visuals with warm, organic design for those seeking a creative, seaside lifestyle.
Art Direction.
GREENPEACE is a campaign project addressing air pollution, using surreal art direction and provocative imagery to critique superficial solutions and engage environmentally conscious urban audiences.
Rebranding.
Vancouver Mural Festival celebrates the city’s creative spirit through bold colors, mural-inspired graphics, and vibrant design that connect artists, residents, and visitors in shared public spaces.
UI/UX Design.
Sprout is a financial wellness app with a complete UI/UX design that blends money management with emotional well-being. With uplifting visuals, an intuitive interface, and a virtual plant that grows as users reach their goals, it helps young adults and creatives build healthy habits, reduce stress, and feel confident about their future.
Typography.
Hunger Flame is an experimental wet typography created with chili oil, soy sauce, and bean paste on ceramic tiles. Its irregular drips and organic textures blend the heat of spice with the raw imperfection of handcrafted type, exploring the intersection of taste, texture, and design.